Coffee Matters

Coffee Matters

Coffee matters to coffee drinkers and everyone who drinks coffee, has their own unique favourite coffee. Lets chat to these lovely people and find out just who they think they are drinking our fancy coffee every day. Lets ask them where it all began and how they got to where they are today. This is their coffee life.

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Aileen Christensen - The Marketeer


Born in Denmark and raised in Copenhagen, Aileen Christensen spent her childhood between the cobbled streets of the city and the wild west coast of Ireland, her mother’s homeland. Though geography says otherwise, she considers herself half Danish, half Irish—and half Australian, after years spent under Melbourne’s big skies.


Aileen has held nearly every marketing role imaginable at her employer, Elsevier, from customer engagement to digital acquisition, and currently leads the GenAI strategy for its 200+ global marketing team. Alongside her day job, she’s completing an Executive MBA, fuelled by strong coffee and early morning study sessions.


For Aileen, coffee isn’t just a drink, it’s a ritual, a connector, and a reminder that the best ideas often start with a good cup and great conversation.


...this is her story